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" Deconstruction never had meaning or interest, at least in my eyes, then as a radicalization, that is to say, also within the tradition of certain Marxism, in a certain spirit of Marxism ".
~ Jacques Derrida
The term "poststructuralism" is often identified with "deconstruction", a pervasive phenomenon in modern literary and cultural theory originated by the French thinker Jacques Derrida ( 1930 - 2004 ). The term Deconstruction is very difficult to define it . Because Derrida says that it is not destructive activity, it is not something breaking down or something for sake of destruction. But Derrida is doing inquiring into the condition or what causes of philosophical system to stand on its feet and fall down. And Derrida says that "deconstruction" is not a destructive activity but an enquiry of the foundation . Derrida deconstruct metaphysics of presence . The relationship between word and its meaning is not natural but conventional one .
♣️ Advertisement : Pond's
In this advertisement we find the Unilever owned beauty brand pond's is the latest to embrace the theme of female empowerment . The latest campaign created by Ogilvy . The advertisement show the story of young girl pursuing a passion in boxing. She deals with dilemma of revealing this decision to her mother . The protagonist of this advertisement used cream to hide below dealt by an opponent from her mother . Everyday she tells her mother that she was in the college library instead of telling her about her boxing obsession . One day she decided to wash of the cream that hide her bruise and reveal that she is a training to be a boxer . And at the end we find that her mom is more supportive than she ever imagined . When we apply deconstruction theory that time we find that the meaning of the word is nothing but the other word . According to my perspective this advertisement raised many questions against society that why woman are never says easily their passion and hobbies . And in this advertisement we can apply the term feminism . And another question is in the present time why woman still feel held back by their inner voice .
♣️ Advertisement : Pond's
In this advertisement we find the Unilever owned beauty brand pond's is the latest to embrace the theme of female empowerment . The latest campaign created by Ogilvy . The advertisement show the story of young girl pursuing a passion in boxing. She deals with dilemma of revealing this decision to her mother . The protagonist of this advertisement used cream to hide below dealt by an opponent from her mother . Everyday she tells her mother that she was in the college library instead of telling her about her boxing obsession . One day she decided to wash of the cream that hide her bruise and reveal that she is a training to be a boxer . And at the end we find that her mom is more supportive than she ever imagined . When we apply deconstruction theory that time we find that the meaning of the word is nothing but the other word . According to my perspective this advertisement raised many questions against society that why woman are never says easily their passion and hobbies . And in this advertisement we can apply the term feminism . And another question is in the present time why woman still feel held back by their inner voice .
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